Promoting your blog is one of the most important aspects of blogging. It doesn’t matter how good your content is if no one sees it! Whether you promote on social media, email newsletters, or other platforms, there are plenty of ways to promote your blog. In this article, we will discuss 6 different strategies for increasing traffic to your site.
But first, before you do anything:
Research and plan your content
Before you promote your content, make sure it is ready. Dig through your archives, ask friends and family members what they would like to see on your blog, and analyze your analytics to see which of your posts are getting the most traffic.
How can you analyze which blog posts get the most traffic?
You can use a free tool like Google Analytics, but if you’re looking for an even more in-depth report that looks at your traffic over time, social media engagement, and more, consider investing in a tool like Cyfe.
Once you have an idea of what content is popular on your blog, you can start promoting it.
1) Publish great content
This one may seem obvious, but it’s important to remember. If you want people to visit your blog, you need to publish great content. This could be in the form of blog posts, videos, infographics, or any other type of content. Make sure your content is high quality and original.
2) Use SEO (Search Engine Optimization)
SEO is the process of optimizing your website and content for search engines. By using proper keywords and tags, you can improve your ranking in search results and increase traffic to your blog. There are plenty of resources online that can help you learn SEO basics.
3) Share your content on social media
One of the best ways to promote your content is by sharing it on social media, through your newsletter or email list, or by promoting it on other blogs and websites.
This is a popular way to promote blog posts because people are more likely to share content that is interesting and helpful.
In order to promote your blog, you need to create a social media strategy. This includes identifying which social media platforms you will use, designing a logo and header image, and writing your social media bios.
Make sure you post interesting and engaging content on your social media accounts and promote your blog posts when they are published.
TIP: Whenever you publish a new blog post, make sure to share it on ALL of your social media platforms. A great timesaver to promote your content via social media is through tools like Hootsuite or Buffer.
4) Email blog subscribers
You can also promote your blog by emailing your subscribers about new blog posts, or by including a link to your blog in your email signature.
5) Submit your blog post to other websites
Additionally, you can also promote your blog by submitting articles to other websites and publications. This will help you to reach a wider audience and promote your blog.
6) Use hashtags
Hashtags are a great way to promote your blog. When you promote an article or post on social media and include a relevant hashtag, other users will be able to find your content and promote it.
Also, using hashtags on social media allows you to connect with like-minded users, promote your blog posts and other content to groups of people who are interested in the same things you’re interested in.
For example, if you promote an article about blogging on Twitter, you could use a hashtag like #blogging or #writing . This will help people who are interested in those topics to find your article.
When using hashtags on social media, make sure they are relevant to your content and use a maximum of two hashtags per post.
When you promote your blog on social media, make sure to use a relevant and engaging image as the thumbnail for your post. This will attract more attention than a plain text post, and promote your blog posts better.
#7 Paid marketing and advertising
While not everyone has the budget to spend on paid marketing and advertising, it can be a great way to promote your blog.
There are many different ways to promote your blog with paid marketing and advertising, including Google Adwords (which is a pay-per-click form of search engine marketing), Facebook ads, and Google Adsense.
There are many different platforms that offer pay-per-click advertising for your blog posts, such as Outbrain, Taboola, and Revcontent.