Building a blog brand is one of the most important things that new blog owners can focus on. A blog brand will be what your blog is known for and it should represent you and what you stand for. This post outlines 14 key steps to get started with building your blog brand today!
#1 Define what you want your blog to be known for
The first step in building your blog brand is to define what you want it to be known for. What topics will you write about and what style will your blog have? Are you a lifestyle blog, fashion blog, or food blog? Or maybe you’re more interested in blogging about personal finance, travel, or DIY projects?
Once you know what your blog is going to be focused on, you can start to think about the overall tone and feel of your blog. What kind of design do you want your blog to have? Are there any colors or fonts that you are drawn to? Do you want a light and airy blog or a more moody and dark one?
Defining what you want your blog to be known for is the first step in building your blog brand, so take some time to think about it and brainstorm some ideas.
#2 Create a brand style guide
Once you have an idea of what you want your blog to be known for, it’s time to start creating a brand style guide. This will be a document that outlines all the specific details about your blog brand, from the colors and fonts you’ll use to the tone of your writing.
In your brand style guide, you’ll want to include:
– The name of your blog
– Your blog’s mission statement
– The types of posts you’ll write about
– The design of your blog
– Any specific colors or fonts that you want to use
– A list of keywords that represent your blog
– The blog’s tone of voice
While you probably won’t include all of these elements in your brand style guide, the ones above are some of the most important. It can be helpful to make a mood board with images and colors that represent what you want your blog to look like so that other people will understand it as well.
Having a brand style guide will help keep your blog on track and ensure that all of your content is cohesive. It’s also a great reference for anyone who might be helping you with your blog, like designers or guest bloggers.
#3 Create some branded content
Once you have your blog brand defined and have created a style guide, it’s time to start creating some branded content. This is content that specifically represents your blog and its brand.
Some types of branded content include:
– A banner for your blog
– Graphics or templates for blog posts
– A blog layout
– A welcome email for subscribers to your blog
This branded content can be used on all of your blog posts and across multiple social media platforms. It’s a great way to show people what kind of style you have, even if they don’t visit your blog yet! You can also use this branded content as an asset to create other content, like blog post graphics or social media posts.
#4 Start blog post templates
Another important part of building your blog brand is to start creating blog post templates. These can help you create blog posts quickly and speed up the blog writing process.
Blog post templates can include:
– The blog title and a short description of what your blog is going to talk about
– A list of blog post sections, like introduction, body content, and conclusion
– Any specific graphics or images you want to include
– Any specific blog post formatting, like bold text or bullet points
Making blog post templates can be a huge help to you as a blogger. Not only will blog post templates save you time when it comes to writing blog posts, they can also make your blog look more professional.
#5 Use blog branding on social media
One of the best ways to build your blog brand is to use it on all of your social media platforms. This means choosing the same blog name and blog colors on all of your social media accounts so that they are consistent.
#6 Make a blog branding kit
A blog branding kit is a great way to keep all of your blog branding assets organized and in one place. This can include blog templates, blog post graphics and images, blog colors and fonts, social media profile pictures or banners – pretty much anything that helps represent your blog.
– blog branding kit, blog templates, blog post graphics and images, blog colors and fonts, social media profile pictures or banners.
#7 Keep blog branding consistent
Another important part of building your blog brand is to keep it consistent. This means using the same fonts, colors, blog name, and blog template on every blog post that you write.
#8 Use an original and unique logo for your blog
Your blog logo is one of the most important branding elements you have. It will be the first thing people see when they come to your blog, so make sure it’s original and eye-catching. You can find free logo generators online, or you can hire a designer to create one for you.
#9 Write a compelling “about us” page
The blog “about us” page is a chance to tell your blog visitors what you are all about. This is where you can share interesting facts about your blog, such as its history and the type of posts you publish. In addition to this information, make sure you include a photo of you and your team, so blog visitors can put a face to the blog.
#10 Create interesting blog post titles
The title of your blog posts is another important branding element. Make sure they are catchy and intriguing, so people will want to read them. Of course, blog posts should also be informative and relevant to your blog niche so you don’t lose readers right away.
#11 Flex your authority
Whether you blog about cooking, fashion, or fitness, your blog needs to be an authority blog in its niche. The more you post on a particular topic, the more authority you will gain. And when people think of blogs on that topic, your blog name should be one of the first that comes to mind.
#12 Interact with your readers
One of the best ways to make your blog a brand is by interacting with your readers. Respond to their comments, and take the time to email blog readers who have reached out to you. Don’t be afraid to get creative with this, either!
#13 Be original
Don’t just blog about the latest trends in your niche. Be original and blog on topics that haven’t been covered to death already. You blog should be unique and different, so blog about things that interest you personally or professionally.
#14 Hire blog experts to help build your brand
If you blog about a topic that is complex or you don’t have the time to blog consistently, consider hiring blog experts to help build your blog brand. For example, if you blog about marketing and social media for small businesses, hire a blogging expert to help create posts that complement your blog.