A blog post is one of the most popular ways that people share information on the internet. How do you know if your blog post will be good?
The answer largely depends on how much effort you put into it before publishing it.
This article goes over 12 steps that can help improve your blog posts and increase their visibility in search engines!
#1 Start with a catchy headline
There is no one formula for writing good headlines. However, there are some tips that you can follow to help you create an engaging and effective headline:
Do not make your headlines too long. A big block of text can be difficult for the reader, so try keeping it under 65 characters if possible. You do want readers to actually click on your articles though! So you should attract them with an eye-catching headline.
The best way to do this is to make sure your headlines are relevant to the topic of your article. If you can, try and include the keyword that you’re targeting in your headline as well. This will help improve your SEO (search engine optimization) efforts.
Finally, always test different headlines before publishing your article. If you don’t, you won’t know which headline resonates best with your readers.
#2 Start with a question
A great way to engage your readers is to start your article with a question. This will help to draw them in and ensure that they continue reading until the end.
Once you’ve captured your reader’s attention, it’s important to provide valuable content that is relevant to their interests. So make sure your post provides answers to the questions that were raised in the headline.
#3 Write an interesting introduction
Of course, the actual writing process is important too. You’ll want to include interesting and relevant information in your introduction so that you can maintain your reader’s interest. This will also give them an idea of what they should expect from this article, which makes it more likely for them to continue reading.
Make sure you also introduce the topic of your article in a way that is clear and concise. This will help reduce confusion for the reader and make it easier for them to understand what you’re trying to say.
In order to keep your readers engaged, you should try and break up your paragraphs into smaller, more manageable chunks. This makes it easier for the reader to absorb the information and prevents them from feeling overwhelmed.
#4 Use keywords throughout your post
Now that we’ve covered the importance of headlines and introductions, it’s time to discuss how you can include keywords throughout your article. How does this help? The more people see words like ‘how to write a good blog post’ or ‘blog writing tips,’ the more likely they are to click on your article.
This is because these keywords indicate that the content of your article is relevant to their search. In order to improve your SEO, you should aim to include at least one keyword in every paragraph of your post.
You can also use a tool like Google AdWords Keyword Planner to find related keywords that you can include in your article. This will help improve your chances of ranking higher in search engine results pages (SERPs).
#5 Format your post for readability
You should also take the time to format your article for readability. This includes using short paragraphs, headings, and lists whenever possible.
Not only does this make your article easier to read, but it can also help improve your SEO efforts. How? By breaking up your content into smaller chunks, you’re preventing Google from lumping multiple pages into one result.
This prevents you from ranking lower on SERPs, which means that more people will be likely to click your link and see what else you have to offer!
#6 Add images and videos where appropriate
If you want your article to stand out from the crowd, then you should consider adding images and/or videos where appropriate. How does this help? Well, Google is biased towards websites that include visual elements such as charts or graphs within their content.
This means that including visuals can improve your SEO efforts by helping you rank higher in SERPs. Plus, it makes your article more visually appealing to readers, which can help keep them engaged until the end.
#7 Make use of lists and headings
Lists and headings are another great way to improve the readability of your article. How? By breaking up your content into smaller, more manageable chunks, you’re making it easier for the reader to understand what you’re trying to say.
Plus, lists are a great way to highlight key points or information that you want to highlight in your article. How? By putting these points into a list, you’re making them stand out and easier for the reader to remember when they finish reading your content!
Ideally, lists should be numbered so that it’s easy for readers to skim through them. This is particularly useful if your blog post has multiple lists within it.
#8 Give readers the opportunity to subscribe to your blog
Next, you should also give readers the opportunity to subscribe to your blog. How? By including a prominently placed RSS or Feed Subscription button.
This allows readers to have instant access to your latest posts as soon as they’re published, without having to visit your website directly. This can be especially useful if you’re looking to increase your readership and keep people updated on the latest news and trends within your industry.
#9 Link to other relevant content on your website
You should also include links back to other relevant content on your site. How does this help? Well, it helps establish yourself as an authority within the industry and gives readers more ways of finding out about what else you have to offer! How do you go about doing this? There are a number of ways you can do this. How to Write a good blog post
You could include links in the author bio section at the end of your article or create a series of posts that point back and forth between each other (a great example is here ). How does this help? Well, it helps establish yourself as an authority within the industry and gives readers more ways of finding out about what else you have to offer!
#10 Write a compelling conclusion
Also, you should always take the time to write a compelling conclusion. How? By summarizing what you’ve said in your article and highlighting the key points that you want people to remember.
You could also use this space to tease new content or blog posts that you’re working on, which can help increase readership and keep people coming back for more.
#11 Leave people with something they can do next time
It’s also important that you leave people with something they can do next time. How? By including links and contact details within your conclusion so that readers can easily get in touch if they have any questions or feedback.
This way, even when the article is over, there will still be a connection and a dialogue between you and your readers.
This can be especially useful if someone has read the article on their mobile device while they’re out-and-about, as it gives them options for what they want to do next!
#12 Promote your blog post through social media and email marketing.
And finally, you should also promote your blog post through social media and email marketing. How does this help? Well, it helps spread the word about what you’ve written to a much wider audience in a way that’s easy for them!
You can do this by using hashtags on Twitter so they show up when people are searching #blogposttitle, or by including a snippet of the article in your email signature.