Top 8 Reason why blogging is important

The word “blog” sounds boring to me.

There is no resonant romance, and trying to attach passion to it is a struggle. I see visions of over-sharers wrestling with technology to reveal the everyday details of their everyday lives … but maybe this is Facebook.

“Blog” originated as slang for “weblog”. Those two words were mangled and mutilated and turned up as a “blog”. Try explaining this at a dinner party – you just have to love the magic of language, grammar, and words. Always evolving.

Top 8 Reason why blogging is important

1. Exceptional boost for search engine optimization

All of the major search engines love fresh, relevant content, and blogging is one of the easiest, most affordable ways for a business to create it.

When a company blogs regularly, it keeps adding new content to Google, Bing, Yahoo, and others for indexing.

It is also an opportunity for businesses to enter the relevant keywords that consumers use to search for the types of services or products that the business offers.

1. Exceptional boost for search engine optimization

All of the major search engines love fresh, relevant content, and blogging is one of the easiest, most affordable ways for a business to create it.

When a company blogs regularly, it keeps adding new content to Google, Bing, Yahoo, and others for indexing.

It is also an opportunity for businesses to enter the relevant keywords that consumers use to search for the types of services or products that the business offers

3. A blog can help you advertise

Research shows that around 80% of companies prefer to have an advertisement in the form of a series of articles instead of the traditional “buy now” agenda. And customers are also getting a little tired of the conventional ways of commercials and advertising, so the creative ways to present your services are crucial to the modern business environment.

If you are interested in increasing your online exposure, while establishing yourself as an expert in your industry, then you will definitely want to take advantage of blogging as a marketing strategy. 

When it comes to small businesses, blogging is virtually a must. If you don’t have the time, resources, or expertise to write blog content you can outsource the posts to a digital marketing agency like CBO who can craft unique, relevant and engaging content for your blog site.

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